Ambassador since 2024
Adam Price
TV chef & cookbook author
Meet Adam Price
Food has played a central role in Adam Price's life, from childhood to the present day, where he can call himself a food writer, restaurateur, and cookbook author. He is perhaps best known as a TV chef on the programme 'Spise med Price', which he has made with his brother James Price since 2008.

Adam Price is also an experienced hunter who has grown increasingly passionate about bow and arrow hunting over the years: "I spend an enormous amount of time in an office on long projects, so it's wonderful to engage with something as concrete as hunting an animal. Being out in nature is never a waste of time."

Screenwriter, director, creative director, and executive producer are just some of the many titles on Adam Price's CV in the worlds of theatre, television, and fiction – among other things, he was the lead writer on the series 'Borgen', which has received both a Robert Award and the British BAFTA.

Adam Prices favorites

Griddle – Carbon SteelGriddle – Carbon Steel Griddle – Carbon Steel 62x27 cm - 628,00 zł
Frying Pan – 5-plyFrying Pan – 5-ply Frying Pan – 5-ply 28 cm - 628,00 zł
Cutting Board with Juice GrooveSkærebræt med saftrille Cutting Board with Juice Groove FSC-certified Oak Wood - 693,00 zł
KITCHEN TIP FROM ADAM PRICE
Save your chicken carcasses and make stock
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If you occasionally cook whole chickens, save the carcasses instead of throwing them away. You can use them to make a lovely stock.

Once you've eaten the chicken, save the carcass and roast it off. Add water, throw in some vegetables, and reduce, reduce, reduce – until you have a stock packed with flavour.
Adam Price's recipes
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Meet our other ambassadors
Erin Sykes
Head Chef at Michelin-star restaurant Texture
Thomas Rode Andersen
Former Michelin chef
Brian Mark Hansen
Winner of Bocuse d'Or 2023
Jeppe Foldager
Gastronomic Chef, Hotel Hesselet